20.12.2025
FC "Metalist 1925" + Playboy UA - winners of "SBC Ukraine Awards"
Today, the SBC Ukraine Awards ceremony in the field of sports marketing took place at Kyiv Event Hall by Ramada Encore, where 103 jury members determined the best cases in 23 categories. The ceremony brought together about 400 guests from the world of sports, business, media, and creative industries.
The winner in the "PR Project of the Year" category was the collaboration between WFC "Metalist 1925" and Playboy UA.
It is worth reminding that in January of this year, a issue of the legendary men's magazine was released featuring a photo shoot of the Kharkiv team's football players.
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