Rebranding of FC "Metalist 1925" to football club "Kharkiv" became the best sports marketing case of June
The voting for the best sports marketing case of June has ended in the SportBusiness.Media Telegram channel, which includes athletes' collaboration with brands, the work of sports clubs, leagues, and organizations with fans and sponsors, significant social projects, but not limited to them. The best cases at the end of the year will be awarded at the SBC Ukraine Awards 2026 sports marketing prize.
The award partner of the Sport&Business Club - Nagoroda.UA - is the largest manufacturer of awards in Ukraine. Among the key advantages of the company are an individual approach to each client, flexible pricing policy that takes into account the needs and budget of the customer, high quality of each product, fast order fulfillment at its own production, and first-class service.
According to the survey results, the rebranding of FC "Metalist 1925" into the football club "Kharkiv" took the first place with 518 votes. Along with the new name, the club presented an updated emblem and changed corporate colors. Instead of the blue-yellow color scheme, the team will use red-yellow colors, and the new logo became part of a complete club identity renewal.
The name "Metalist 1925" carried a specific context: the year of foundation, a certain coordinate system, identity that was formed in different conditions. At a certain stage, this context played its role. Over time, it began to limit possibilities, primarily at the perception level. "Kharkiv" is a symbol without such limitations. It fully covers the city and addresses everyone associated with it, regardless of where these people are now.
Marta Kostyuk took the second place with 264 votes, receiving a special Marta Dress from Wilson for performances at Wimbledon. Also, the presentation of the new kit by the football club "Dynamo" from New Balance (182 votes) entered the top three.
Altogether, 1744 participants took part in the voting, and the post reached over 35,000 contacts.
