Yurii Korotun - on the cost of rebranding: "We haven't calculated yet, but a lot"

Vice President of "Kharkiv" Yuriy Korotun told how expensive it turned out for the club from a financial point of view to change the name from "Metalist 1925" to a new one.

– What expenses did you incur in this rebranding, including both the cost of developing a new brand and the cost of changing on the uniform, at the stadium, at the office, what else did you change?

– Oh, you know, we haven't really counted yet, but a lot. Really, because as you rightly say, we are still continuing this, because training fields, office.

The uniform – OK, because we switched to a new sponsor, we already understood that in any case we would need to change the uniform, regardless of whether we were "Metalist 1925" or "Kharkiv" – we would still buy a new uniform for the new season. Buses... well, just everything. Even, as you can see, merchandise, website, design, brand session. A lot. Honestly, I still don't understand.

We went, so to speak, step by step each month, how we work on a budget, but a lot. I said, "If you come up with something like that – come to me, tell me, and I will calculate how much it costs. Think 10 times, to do it or not."

I'm joking, of course, but these are investments – well, we invest in ourselves. If we claim this, we have to look like this. That is, it cannot be that we go to the training camp in a yellow-blue bus if we ambitiously claim that we are a serious club.

And right now my colleagues are sitting here who deal with the equipment – they are just grabbing their heads because at the last minute we need to make new equipment, something got delayed from Dubai, didn't arrive.

And so that the guys already look solid and look in new colors, in new equipment at the training camp. We cannot afford this primarily. We have an expression that a team cannot look like pirates at the training camp – it must look solid," Korotun said.