The best marketing case of August is at "Metalist 1925"!

"Metalist 1925" received an award for the best marketing case of August as part of the Ukrainian Sports Media Week, which took place in Kyiv on October 8. The club was recognized for the unique charity show match "United by the Game," organized jointly with the 13th brigade of the National Guard of Ukraine and the 2nd corps "Khartiya" with the support of the Ukrainian Football Association. The event took place on August 23 at the Bannikov Stadium in Kyiv - on the Day of the State Flag of Ukraine and the Day of the City of Kharkiv.

The award was received by the technical director of "Metalist 1925" Oleksandr Rohachevsky.

"For us, first and foremost, it was more of a social project than a marketing one. We could not promote this match fully, as our military personnel were involved, and we certainly could not risk them. It was important for Metalist 1925 to support the children from their native Kharkiv region who were part of this match, to give them a holiday and emotions. We are glad that everything worked out, we would like to thank "Khartiya" and the UAF, who were co-organizers of this match. Thank you for the award, it is very pleasant that the sports community has recognized our event," Rohachevsky said.

It was "Metalist 1925" that won the charity auction organized for the anniversary of the "Khartiya" brigade and acquired the right to host this match for 200 thousand US dollars. All funds were directed towards the purchase of the Fly Eye 2.0 unmanned aerial system for units defending Kharkiv region. The main idea of the match was the unity of generations and gratitude to the defenders. Mixed teams, consisting of children from Kharkiv region affected by the war, together with military personnel, veterans, and wounded heroes, took to the field. The atmosphere was supported by celebrity guests - Andriy Shevchenko, Oleksandr Usyk, Sviatoslav Vakarchuk, Daria Bilodid, Vladyslava Aleksiieva, Myron Markevych, Serhiy Zhadan, and Vsevolod Kozhemiako.

1622 fans participated in the voting for the best marketing case of August, and 35% of the survey participants voted for the victory of "Metalist 1925."