Football club "Metalist 1925" Kharkiv will now be known as "Kharkiv".
This decision is a logical step in the club's development, founded in 2016 to preserve professional football in the city. Over almost a decade, "Metalist 1925" Kharkiv has created its own history, gone through a challenging path from amateurs to top positions in Ukrainian football, which we are proud of and which has brought it to a level that requires clearer identification and positioning.
Rebranding is a result of the club's growth and ambitions. The club is transitioning to a format that more clearly represents the city of Kharkiv as a whole—its people, character, and modern reality, rather than a separate historical line.
At the same time, the club preserves its history. The entire journey of "Metalist 1925" since 2016 remains the foundation and part of the identity now under the name "Kharkiv".
The updated identity is built around the city's symbol—the letter "Х". Its form is clear, structural, and monumental, without unnecessary details. The principles of constructivism are embedded in the symbol, which is an important part of Kharkiv's architecture. Additional meanings can be read in the silhouette of the letter—a shield and a helmet, as symbols of protection, responsibility, inner strength, and preservation of the idea of the previous logo.
The club's colors—burgundy and gold—shape a new visual identity. Burgundy refers to the traditions of Ukrainian Cossacks, who for centuries defended their homeland and today is associated with resilience and character, which are manifestations of the city of Kharkiv. Gold is a continuation of the yellow color of our club and symbolizes ambition, development, and the desire for victory.
Football club "Kharkiv" will continue its consistent work on building a strong competitive team and developing infrastructure, setting ambitious sports goals: competing for top places in the Premier League, fighting for the Ukrainian Cup, and reaching the level of European competitions.
The changes are not about separating from the club's history and heritage, but about the evolutionary development of the club, a clearer emphasis on the club's identity. The club's mission remains key—to be a point of unity for people who love Kharkiv, regardless of where they are today, and to connect themselves with Kharkiv like we do. The club forms a community based on shared values, emotions, and a sense of belonging to the city.
Football club "Kharkiv" is about character, responsibility, and moving forward.
Attention media representatives! Tomorrow, June 16, at 13:00 in Kyiv, there will be a briefing with the leadership of the football club "Kharkiv", players, and developers of the new logo, where you can get answers to your questions of interest.
Register for the briefing at this link. The number of seats is limited. Details will be provided after registration confirmation.
You can find logo options for the football club "Kharkiv" and the rules of its use here.