BETON - Title Sponsor of the Ukrainian Cup 2026/2027 Season
The Ukrainian Football Association and the brand BETON announce the beginning of a partnership.
The brand will become the title partner of the Ukrainian Football Cup for the 2026/2027 season - one of the most prestigious and massive football tournaments in the country.
This partnership opens a new chapter in the tournament's history. A refreshed visual style, new opportunities for development and popularization of the competition. At the same time, the main values of the tournament remain unchanged - the intrigue of cup matches, uncompromising battles, and each team's desire to win one of Ukraine's most prestigious football trophies.
The partnership is designed for a long-term perspective.
The Ukrainian Cup traditionally brings together clubs from all corners of the country, giving teams of different levels the opportunity to compete and provide fans with unforgettable football emotions. Every year, the tournament attracts the attention of millions of fans, and matches take place in dozens of cities, making the Cup a truly nationwide football project.
"Supporting Ukrainian sports has always been one of BETON's main areas of work, so partnering with the Ukrainian Cup was a logical step for us. We aim to become a reliable partner for the competition that unites fans across the country, and through our support, contribute to the development of Ukrainian football. We believe that this will help build a strong cooperation between business and professional sports and make the tournament even closer to millions of fans," commented Roman Balashov, CEO of CITYCODE company (BETON).
Within the partnership, a series of organizational activities will be implemented to make the Ukrainian Cup even more spectacular, closer to fans, and open up new opportunities for the development of Ukrainian football.
"The Ukrainian Cup is a unique tournament that unites the entire football country. It is the most massive football competition in Ukraine, involving clubs from different levels and regions. That is why the Cup has an extremely high regional involvement and consistently generates great interest among fans across the country. We are pleased that BETON has become the tournament's title partner. I am convinced that this partnership will help make the Ukrainian Cup even more vibrant, strengthen its popularization, and offer fans even more interesting projects and positive emotions," said Artem Stoyanov, the first vice-president of the UAF.
